New Year
Balloon confessions, blessings and awards at 5 p.m.
From balloon confessions on New Year's Day to free apples at Christmas, the mall hosts one community event every month, timed to Liberia's own calendar.

Balloon confessions, blessings and awards at 5 p.m.
Gifts for soldiers with purchases.
VIP party and cake sharing.
Church prayers and singing in the atrium.
Prizes for history quiz winners.
Free family photos.
DJ dance party, 4 to 6 p.m.
1,000 flags distributed to visitors.
Weightlifting, high jump and sprint contests.
Art exhibition and singing competition.
Community activities with a nearby church.
Mall décor from December 1 and free apples for shoppers.
Monthly promotions and digital campaigns bring shoppers through the doors, and put every tenant in front of them.
Each activity is built around a date Liberia already celebrates: Army Day, Independence Day, Flag Day, Thanksgiving. The mall becomes the natural place for Monrovia to mark them, and live DJs, art exhibitions, sports contests and family photo days keep the footfall high all year.
Atrium stageRender
Family daysRender
Every tenant is part of every monthly promotion. Secure a space and be there on opening day.